Privacy Policy

This policy explains how MAM! Digital (Marketing Accelerated Media) collects, uses and looks after your personal data when you visit mamdigital.co.uk, get in touch with us, or work with us. We keep it plain and honest, the same way we try to do everything else.

We are the “data controller” for the personal data described here. That means we’re responsible for how it’s handled, and for keeping it safe.

Who we are

MAM! Digital is a full-service digital marketing and media agency based at Arlington Business Park, Theale, Reading, RG7 4SA, United Kingdom. If you have any questions about this policy or your data, you can reach us at hello@mamdigital.co.uk or through our contact page.

MAM! Digital is a trading name of Capewind Ventures Limited, a company registered in England and Wales under company number 11005796, with its registered office at 175 Wokingham Road, Reading, England, RG6 1LT.

The data we collect

Depending on how you interact with us, we may collect:

• Contact details you give us: such as your name, email address, phone number, company name and anything you write in a contact or waitlist form or in an email to us.
• Free audit data:if you use our free instant PPC audit, the details you enter on the audit form and read-only data from the Google Ads account you choose to connect. See “Our free instant audit and Google user data” below.
• Client and project information: details we need to deliver our services, including access to advertising and analytics accounts you choose to share with us.
• Technical and usage data:such as your IP address, browser type, device information and how you use our site, collected through cookies and similar technologies (see “Cookies” below).

We don’t knowingly collect data from anyone under 18, and our services aren’t aimed at children.

How and why we use your data

Under UK data protection law we need a “lawful basis” to use your personal data. Here’s what we use it for and why:

• To respond to your enquiry(contact form, waitlist, email or call). Lawful basis: our legitimate interest in answering people who get in touch, and taking steps to enter into a contract where you’re asking about working together.
• To provide our services and manage our relationship with you as a client. Lawful basis: performance of our contract with you.
• To send you updates or marketingwhere you’ve asked for them or are an existing client. Lawful basis: consent, or our legitimate interest in staying in touch with clients. You can opt out at any time.
• To run, secure and improve our website, including protecting our forms from spam and abuse. Lawful basis: our legitimate interest in a working, secure site.
• To meet our legal and accounting obligations. Lawful basis: compliance with a legal obligation.

Sharing your data

We don’t sell your personal data. We only share it where we need to in order to run the business and deliver our work, for example with:

• Trusted service providers who help us operate, such as our website host (Vercel), our email delivery provider (Resend) and the tools we use to manage campaigns, all acting on our instructions.
• Advertising and analytics platforms (such as Google and Meta) where they’re part of the services you’ve asked us to deliver.
• Professional advisers, or authorities, where we’re legally required to.

Some of these providers may process data outside the UK. Where they do, we rely on appropriate safeguards (such as UK adequacy regulations or standard contractual clauses) to keep your data protected.

Our free instant audit and Google user data

We offer a free instant PPC audit at app.mamdigital.co.uk/audit. If you use it, here’s exactly what happens with your data:

• What you give us: your name, email address, company and website, plus a record of the consents you give when you start the audit.
• What we access:when you connect your Google Ads account through Google’s own sign-in, you grant us read-only access. We use it to read your account’s settings, campaign structure and performance statistics, only as needed to run our audit checks and generate your report. We never see your password, and we make no changes to your account.
• How we use it:to run the audit, show and email you your report, and follow up with you about your results and our services. Lawful bases: our legitimate interest in providing the audit you’ve requested and in following up on it, and your consent where we’ve asked for it (for example for marketing emails, which you can withdraw at any time).
• How we protect it: the access token Google issues us is stored encrypted, and your audit data is only accessible to our team.
• How long we keep it: we keep your audit details, results and account connection until you ask us to delete them, so we can pick things up where we left off if you come back. To have everything deleted, just email hello@mamdigital.co.uk and we’ll do it, usually within one month. You can also revoke our access yourself at any time in your Google account’s security settings.

MAM! Digital’s use of information received from Google APIs adheres to the Google API Services User Data Policy including the Limited Use requirements.

How long we keep it

We keep personal data only for as long as we need it, for the purpose we collected it, or to meet legal and accounting requirements. Enquiry data that doesn’t become a client relationship is kept for a reasonable period and then deleted. Client records are kept for the length of our engagement and for as long afterwards as the law requires. Free audit data is different: we keep it until you ask us to delete it, as explained in the audit section above.

Cookies

Our site uses a small number of cookies and similar technologies to make it work, keep it secure, and understand how it’s used so we can improve it. You can control or block cookies through your browser settings, though some parts of the site may not work as well if you do.

Your rights

Under UK GDPR you have the right to:

• Ask for a copy of the personal data we hold about you.
• Ask us to correct anything that’s inaccurate or incomplete.
• Ask us to delete your data in certain circumstances.
• Object to, or ask us to restrict, how we use your data.
• Ask us to transfer your data to another provider where that applies.
• Withdraw consent at any time, where we’re relying on consent.

To exercise any of these, just email hello@mamdigital.co.uk. We’ll respond within the timeframes set by law (usually within one month).

Complaints

We’d always rather hear from you first so we can put things right. But you also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. When we do, we’ll change the “last updated” date at the top. If the changes are significant, we’ll do our best to let you know.