Free tools · N-Gram
Search Terms N-Gram Analyzer
Paste your Google Ads search terms report. We break every query into recurring word patterns and show you which ones eat budget without converting, then hand you the negative keyword list. Nothing is uploaded; it all runs locally.
1 · Paste your search terms report
Copy straight from the Google Ads UI or a CSV export. Columns we look for: search term · clicks · cost · conversions
N-GRAM SIZE
MIN CLICKS
Why n-gram analysis matters more in 2026
With AI Max for Search and modern broad match, Google matches your ads to a far wider set of queries than your keywords suggest. That's often good, and sometimes quietly expensive. Individual search terms rarely have enough data to judge, but the words inside them repeat. N-gram analysis aggregates cost and conversions by recurring 1-, 2- and 3-word patterns, so "cheap", "jobs" or "how to" reveal themselves as budget drains long before any single query would.
How to use this tool
- In Google Ads, open Insights & reports → Search terms, select your date range (30–90 days), and download or copy the table.
- Paste it above, we auto-detect the columns, whether tab- or comma-separated.
- Start with 1-word n-grams and at least 5 clicks; move to 2-word for phrasing patterns.
- Tick the wasteful patterns, copy the list, and add it as phrase-match negatives, ideally to a shared negative keyword list.
FAQ
Is my account data uploaded?
No. Parsing and analysis happen entirely in your browser, the report never leaves your machine.
No. Parsing and analysis happen entirely in your browser, the report never leaves your machine.
Which columns do I need?
At minimum: search term, clicks, cost, and conversions. Extra columns are ignored. Currency symbols and thousands separators are handled.
At minimum: search term, clicks, cost, and conversions. Extra columns are ignored. Currency symbols and thousands separators are handled.
Should I negate every zero-conversion n-gram?
No, check search volume and intent first. Low-click patterns may just need more data, and some assist conversions upstream. When in doubt, that's exactly what our free audit looks at.
No, check search volume and intent first. Low-click patterns may just need more data, and some assist conversions upstream. When in doubt, that's exactly what our free audit looks at.